Record of Overseas Exhibition Participation under the Pandemic

Three years into the pandemic, production remains uninterrupted. The COVID-19 pandemic has severely disrupted global production activities. However, modern human life is inseparable from various industrial outputs and the circulation of goods. Thus, establishing smooth and effective business communication has become an urgent issue for countries and commercial organizations alike.

With changes in pandemic control policies across countries, overseas physical exhibitions have gradually resumed. From June 14 to 16, the three-day Middle East Coatings Show 2022 was successfully held at the Dubai World Trade Centre. After a two-year hiatus due to the pandemic, this edition of the exhibition adopted a new hybrid format combining remote video participation with on-site activities, achieving remarkable results. At the event, Jinzong Machinery’s flagship product, the JZ/AF pilot line, made a standout appearance, showcasing the advanced capabilities of intelligent production lines for fine chemicals. It attracted significant attention from both new and existing clients and garnered widespread acclaim.

During these challenging times, the long-awaited physical exhibition attracted numerous professional buyers from the Middle East, who visited the venue in person to seek the best suppliers for their urgent production and expansion needs. To better serve the clients, Jinzong's international trade engineers overcame time zone differences, managed multiple video conference systems, and collaborated closely with on-site staff. They provided detailed explanations of various new and advanced professional equipment, engaged in in-depth discussions with customers, and recommended optimal equipment selections based on specific process requirements. As Jinzong Machinery's brand influence continues to grow in the Middle East, the exhibition site saw peak periods where buyers formed queues, keeping the staff constantly engaged. The professional expertise of Jinzong's remote trade team further strengthened buyer confidence, resulting in outcomes that far exceeded expectations.

The complex international landscape has spurred the rise of local manufacturing in various countries, leading to a counter-trend growth in equipment essential for the production of daily necessities. Moving forward, Jinzong Machinery will continue to increase its investment in international exchanges externally, while internally advancing technological upgrades in modular assembly equipment and remote guidance for installation and debugging. These efforts aim to provide more effective solutions to challenges faced by users amid the pandemic and other adverse conditions.