Today's Brief: Cosmoprof Behind Masks: In Numbers

Since official data from the organizers has yet to be released, insights can be drawn from the firsthand feedback and figures provided by the exhibition team of Jinzong Enterprise’s Cosmetic Equipment Division. This edition of the expo saw less of the usual bustling atmosphere across the halls, replaced instead by a stronger emphasis on technological displays and forward-thinking discussions. Over the three days, although the booths did not witness the previously overwhelming crowds, they attracted a steady stream of professional buyers for in-depth exchanges and negotiations. Discussions even continued after the exhibition halls closed each day. Preliminary estimates indicate that during the expo, the team engaged with approximately over 200 batches of professional buyers, distributed more than 600 product catalogs, discussed and submitted over 10 preliminary project proposals, along with 3 detailed proposals, and secured 1 project contract—a commendable achievement for a supplier of complete production line solutions.

The visiting clients included both long-standing partners from over the years and many new faces, though notably absent were foreign attendees. Buyers showed greater interest in practical metrics such as product performance, quality, energy consumption, production capacity, and labor efficiency per unit, moving away from previous overemphasis on superficial aspects like appearance (often merely decorative) or automation (sometimes pseudo-intelligent). This shift reflects growing confidence in established suppliers and may signal a new trend in the industry’s development for the foreseeable future.